Aspiring Social Media Manager & Digital Marketer

Freelance | Remote | 2024 - Present

• Actively building professional portfolio and applying skills developed through certifications and business experience

• Creating sample social media campaigns and content calendars for various industries to demonstrate versatility

• Developing platform-specific content strategies optimized for target audience demographics

• Designing visual assets using Canva that align with brand identity and marketing objectives

• Applying analytics knowledge to interpret performance metrics and refine content approaches

• Participating in professional development communities to stay current with platform updates and best practices

Digital Marketing & Customer Engagement – Self Employed

AirBnB Host | Pasig, Philippines | 2015 - 2024

• Created and managed business social media accounts on Facebook and Instagram, driving a 100% increase in direct customer inquiries

• Designed and published regular content to build brand awareness and maintain customer engagement

• Implemented targeted Facebook Ads and Google Ads campaigns to increase visibility and bookings

• Created promotional content and special offers to attract new customers and encourage repeat business

• Utilized customer feedback to refine service offerings and marketing messaging

• Analyzed basic performance metrics to understand audience preferences and optimize content strategy

Additional Experience

Internet Shop Technical Assistant | Eastern Samar, Philippines | 2015 - 2021

• Maintained computer systems and provided technical support for customers

• Managed digital services including typing, scanning, printing, and photo editing

• Troubleshot hardware and software issues to ensure operational efficiency

Data Entry Specialist | Source Corp. Subic Bay, Philippines | 2012

• Processed and organized large datasets with 99.8% accuracy rate

• Conducted data research and maintenance for customer records and business analytics

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KEY PROJECTS

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Digital Marketing Strategy for Personal Financial Planning

Capstone Project | 2025 (View project here: https://docs.google.com/presentation/d/115FrBPNaCylBCVibwTE6ULSuruO9BA0f/edit?usp=sharing&ouid=103072081351676711749&rtpof=true&sd=true.)

• Developed comprehensive digital marketing strategy including audience segmentation and buyer personas

• Created high-converting landing page and omnichannel marketing approach

• Managed simulated $5,000 advertising budget to optimize ROI and conversion strategies

• Applied data-driven techniques to improve campaign performance metrics by 40%

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Social Media Marketing Simulation

Stukent Simternship | 2025

• Implemented demographic targeting strategies resulting in 35% engagement increase

• Optimized performance across multiple channels through data analysis

• Created compelling content for earned, owned, and paid social media campaigns

• Conducted A/B testing on content variations to maximize conversion rates

• Applied social listening techniques to improve customer engagement strategies